March 2, 2022

Topaz Services Announces Its C5 Booking System Integration With StayNTouch PMS

Topaz Services, a leader in reservation call handling for boutique hotels and lifestyle hotels, announced the integration of its hotel call center reservation platform C5 with StayNTouch’s cloud hotel property management system (PMS).

StayNTouch and Topaz share the mission to empower the hotel’s staff to elevate guests’ experiences. StayNTouch does this through their intuitive and guest-centric cloud PMS which streamlines a hotel’s daily operations. And Topaz’s dynamic reservation user interface, C5, creates the opportunity for the Reservation Sales Agent (RSA) to sell the hotel as if on property. C5’s call-centric architecture gives the RSA exactly the information they need at the right time in the call. This efficient environment allows the RSA to build a genuine connection with the caller. The RSA can easily navigate through a call offering real-time rates and inventory, detailed hotel information and access existing reservations. C5’s attributes lead to higher conversions and increased revenue.

Hoteliers using StayNTouch can easily add Topaz Services as their voice channel as onboarding and system integration is efficient. A go live date is accomplished in as little as three weeks.

“We are excited to be entering this partnership with Topaz Services,” said Michael Heflin, CRO at StayNTouch, “C5 will empower StayNTouch customers by streamlining the call reservation process. Now, RSAs will have instant access to the critical information they need to make the reservation and engage with the prospective customer. In this sense, C5 will enable StayNTouch customers to worry less about making bookings, so they can focus more on doing what they do best 一 serving their guests.”

“With difficult staffing issues these days, it is even more important to put strong technological tools at the disposal of our reservations’ teams. C5’s data and image rich, ultra-efficient design, enables RSAs to connect with guests confidently and convert the call into a booking efficiently and accurately. As hoteliers implement strategies to drive direct business, the voice channel deserves a sophisticated booking tool. We are proud to partner with StaynTouch to give our hotel clients the best tools and resources possible,” said Eric Gustavson, President of Topaz Services.

About StayNTouch: StayNTouch provides a cloud-native, guest-centric, and fully mobile hotel property management system (PMS) and over 1100+ integrations, enabling hotels to raise service levels, drive revenues, reduce costs, and ultimately captivate their guests. Backed by a team of professionals with deep roots in the hospitality industry, StayNTouch is a trusted partner to many forward-thinking hotels and resorts, including the TWA Hotel, First Hotels, Conscious Hotels, Margaritaville, Valencia Hotel Group, and Modus Hotels. StayNTouch is also a preferred PMS partner to some of the leading independent hotel collections around the world including; Design Hotels, an Independent Marriott Brand, and Curator Hotel & Resort Collection.

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February 23, 2022

Topaz Services Announces Its C5 Booking System Integration With Vertical Booking CRS

Topaz Services, a leader in reservation call handling for boutique and lifestyle hotels, announced the integration of Vertical Booking’s Central Reservation System (CRS) with Topaz’s hotel call center reservation platform, C5.

Vertical Booking’s CRS online booking software allows its hotel clients to manage reservations on all channels. Now, with integration to C5, professional voice reservation support is also available to those clients through Topaz Services. Topaz Reservation Associates (RSAs) access real-time hotel rates and inventory as well as up-to-date information and unique selling points to turn callers into hotel guests.

C5 is designed specifically for the hotel voice reservation process and follows the natural rhythm of a call. It’s ultra-efficient, dynamic interface makes RSAs confident and comfortable allowing for a genuine connection between the agent and caller. This rapport leads to higher conversion rates, increased revenue, and a positive guest experience.

Topaz Services and Vertical Booking look to make things easier for hoteliers through quick and efficient onboarding and system implementation. Enabling Topaz as a booking channel in Vertical Booking’s CRS means bringing a trusted hotel partner into a hotel’s distribution strategy; the voice channel being imperative for driving direct booking opportunities into conversions.

“The all important voice channel deserves a sophisticated booking tool to enable RSAs to connect with clients and convert calls into reservations”, said Eric Gustavson, President of Topaz Services. “C5’s intuitive architecture and functionality make it easier for an RSA to engage with the caller and present a variety of guestroom and suite options, often resulting in upselling opportunities. Throughout the integration process, we have greatly appreciated having had the opportunity to work with the outstanding Vertical Booking team.”

“Vertical Booking USA is very pleased to integrate our CRS into Topaz’s hotel call center reservation platform, C5,” said Mark Lewis-Brown, CEO & President of Vertical Booking USA. “Many customers are still looking for the human touch and would prefer to book their next hotel stay by phone, making this integration particularly important for hoteliers looking to capture as many bookings as possible. The sophisticated C5 platform, now integrated with the Vertical Booking CRS, gives access to the property’s real-time inventory and room rates, offering Topaz’ RSAs the ability to provide the best possible customer service, resulting in more conversions and happier customers. It’s a win/win for all hoteliers.”

About Vertical Booking USA: Vertical Booking is the online booking software for Independent Hotels and Chains. The most complete and flexible CRS (Central Reservation System) solution to manage reservations on all channels, with special marketing tools to optimize revenue. The back office is easy to use, complete and provides intuitive and detailed graphic reports to help control and manage the system. The complete suite includes a website Booking Engine, Synchro Channel Manager, a Metasearch Manager, a CRO (Central Reservations Office), GDS Connectivity and Representation, Marketing and Intelligence Tools, and Applications (iOS/Android). For more information, please visit

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February 16, 2022

Topaz Services Announces Its C5 Booking System Integration With SHR Windsurfer Central Reservations System

Topaz Services, a leader in reservation call handling for boutique and lifestyle hotels, announced its integration of C5, their proprietary hotel call center reservation platform, with SHR’s Windsurfer CRS.

With this integration, Topaz Services is able to efficiently provide personalized reservation call handling services and support to client hotels who use the Windsurfer CRS connection. Using C5, Topaz Reservation Sales Agents (RSAs) benefit from full and instant access to a hotel’s real-time inventory and rates in Windsurfer.

C5’s intuitive, dynamic user interface allows RSAs to convert calls into reservations as if they were on-site. With extensive up-to-date hotel information and rates right at their fingertips, RSAs are able to quickly present and confidently promote each hotel’s unique attributes.

C5 was designed specifically for the hotel voice reservation agent environment for use at a central reservations office, or in-house at the hotel. The system mirrors the typical reservation call, offering the RSA all of the information needed at each point in the reservation process to effectively convert calls into reservations.

Core objectives to both SHR and Topaz Services are superb customer service, a positive guest experience and maximum revenue generation. Implementation requires little to no additional work, and onboarding is quick. Topaz is just a checkbox away from getting enabled as a booking channel in Windsurfer.

“The voice channel will always be a critical part of the reservations process for hoteliers, particularly as they implement strategies to drive and convert more direct business,” said Rod Jimenez, CEO of SHR. “We’re excited to work with Topaz to ensure call-center and front-desk agents have all the information they need at their fingertips to improve the experience and drive conversion during this crucial guest touchpoint.”

Eric Gustavson, President at Topaz Services, said, “Our objective has always been to better connect hotels with their guests. Integrated with Windsurfer, C5’s ultra-efficient design and information-rich environment not only enhances the ability for a RSA to connect with a caller, it allows for better conversion which brings more revenue to the bottom line for our mutual hotels. This obviously makes a win-win-win scenario for Windsurfer, Topaz and our joint clients. Our relationship with SHR is long standing and mutually supportive; we truly value that.”

About Sceptre Hospitality Resources (SHR): SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a sophisticated hotel management system, SHR enables hotels around the world with applications ranging from distribution to revenue management to guest management, including: Windsurfer® CRS, Windsurfer Booking Engine, Wave RMS, Maverick CRM, in addition, Revenue Management for Hire services to brands, chains and management companies. For more information, visit

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